Paris - Berlin

Client : Paris - Berlin 
Agence : Detroit Paris
Branding : Gilbert Wilson
Art direction and IA creation : Pierrick Jégou


A creative collaboration with Paris-Berlin, the French professional makeup brand trusted by artists and featured in Elle, Harper's Bazaar, and Glamour. Working through Detroit Paris, Pierrick Jégou led the art direction and AI image creation for the project, with branding by Gilbert Wilson. The visual identity bridges professional precision with accessible elegance — translating Paris-Berlin's mission of democratising high-end makeup into a distinct, contemporary aesthetic that resonates across digital and print touchpoints.