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Behind the scene "One of not Many" — by Phil Poynter



Client : Vacheron Constantin
Producer : Guiragossian
Director & Photographer : Pierrick Jégou
Talent : James Bay & Phil Poynter
Brand Creative Director : Volker Gehr
Brand content coordinator : Frederique Gyurian

James Bay features in the new Vacheron Constantin campaign “One of not many” which launched at the beginning of September with a 10 page takeover in the New York Times.

Founded in 1755, Vacheron Constantin is the oldest watch manufacturer in continuous operation and the artists who feature in the ‘One of not many’ campaign are those whose personality and work express a constant quest for excellence, openness to the world as well as a spirit of innovation and creativity.

James Bay appears in a short film shot at Abbey Road Studios by Love Magazine’s Phil Poynter alongside a series of stills that went live on digital and social platforms for the launch.


















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