Jaeger LeCoultre - Reverso / IA

Client : Jeager LeCoultre 
Agence : Crea senso
Producer : Wilfried Gendrey
Photographer : Thierry Lemer
IA : Pierrick Jégou

A creative collaboration with Crea Senso for Jaeger-LeCoultre, bringing the legendary Jaeger-LeCoultre Reverso into dialogue with artificial intelligence. Working alongside photographer Thierry Lemer and producer Wilfried Gendrey, Pierrick Jégou applied AI direction to extend and reimagine the visual universe of one of haute horlogerie's most iconic timepieces — merging the craftsmanship heritage of the Reverso with the expressive possibilities of emerging image technology.