About     Contact

The Mark of a True Gamer - HP

Agency : Fred & Farid Paris
Copywriter: Jean-Baptiste Le Divelec
Art Director: Alexis Chatain
Photographer: Pierrick Jégou
To promote its gaming brand in China, HP is targeting hardcore gamers with a campaign in gaming magazines
and conventions under the enigmatic platform "Gamers Know."

The ad features the hand of gamer with a red blister, known among the die-hard gamers as "The Mark of a True Gamer”;
a nod to those who have spent countless hours playing their favourite games.

PJ - Studio

Copyright 2023 © Jégou Mi S.A.S