EDF — 80th anniversary

Client: EDF
Agency: BETC
AI Artist: Pierrick Jégou
Producer: Wilfried / Senso AI


EDF 80th Anniversary marks eight decades of energy shaping French daily life. Created for a national print campaign rolled out across France through agency BETC, the visuals draw on AI to reinterpret EDF's legacy — blending monumental scale with warmth, and industrial power with human intimacy.

Each image is steeped in deep blues and bold reds, echoing the colors of the French flag — a quiet declaration that electricity is not just infrastructure, but identity.