Chaumet — Flagships

Client : Chaumet
Production : Detroit Paris
Tools : AI


An AI-driven visual project for Chaumet, the iconic French haute joaillerie maison founded in 1780. Created in collaboration with Detroit Paris, the project reimagines Chaumet's flagship boutiques across the world's key cities — from Paris to Tokyo, London to Dubai — as aspirational visual content for Instagram. Using artificial intelligence, each image translates the brand's Parisian elegance, architectural refinement, and jewellery heritage into a series of striking city-by-city portraits, celebrating the global presence of one of France's most storied luxury houses.