Chanel Crush Ring Experiment

Client : Self-initiated — Chanel Crush Ring 
Producer : Sha Mi
Art director & Film Director : Pierrick Jégou


A self-initiated creative experiment exploring the visual language of Chanel's iconic Crush Ring collection. Conceived and directed by Pierrick Jégou, the project investigates how cinematic direction and precise art direction can elevate jewellery into moving sculpture. Produced in house with producer Sha Mi, this film serves as both an artistic statement and a demonstration of the studio's capabilities in luxury product film direction.