Shang Xia Spring / Summer 2016 campaign featuring model Luping Wang in the Chinese Rainbow mountains, the valleys after thousands of years of rain and wind, has been listed as a UNESCO World Heritage site since 2010.
Agency : Fred & Farid Shanghai
Client : Shang Xia
Title of ad: Shang Xia SS16 brand campaign
Brand Supervisor : Qiong Er Jiang
Agency Supervisor :Claudia Anegon
Chief Creative Officers : Fred & Farid
Creative Director: Juliette Lavoix
Art Director : Juliette Lavoix / Pierrick Jegou
Agency Producer : Seyde Bayrak
Production Company: Cinqetoiles
Production Company City: Shanghai
Producer : Lucas Lechevalier
Photographer: Pierrick Jegou
Post-Production : Happy Finish
Post Producer : Min Xu
Stylist : Clement Zheng
More selected works
