Shang Xia Spring / Summer 2016 campaign featuring model Luping Wang in the Chinese Rainbow mountains, the valleys after thousands of years of rain and wind, has been listed as a UNESCO World Heritage site since 2010.

Agency : Fred & Farid Shanghai
Client : Shang Xia 
Title of ad: Shang Xia SS16 brand campaign 
Brand Supervisor : Qiong Er Jiang
Agency Supervisor :Claudia Anegon 
Chief Creative Officers : Fred & Farid
Creative Director: Juliette Lavoix 
Art Director : Juliette Lavoix / Pierrick Jegou 
Agency Producer : Seyde Bayrak
Production Company: Cinqetoiles
Production Company City: Shanghai
Producer : Lucas Lechevalier 
Photographer: Pierrick Jegou 
Post-Production : Happy Finish 
Post Producer : Min Xu
Stylist : Clement Zheng

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