Memorieslab is an experimental boutique photo lab which believes in the preservation of moments and emotions through high-quality prints. Inspired by the passing of time, We built their very first brand campaign, Treasure Today.

Agency
Fred & Farid Paris

Client
Memorieslab

Role
Concept / Art director / Photographer / Editor

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Client: Memorieslab
Campaign Name: Treasure today
Memorieslab’s Founders: Andy Shi & Raymond Shi
Memorieslab’s Creative Director: Hannes Unt
Creative Agency: Kids Love Jetlag Shanghai (FF GROUP)
Chief Creative Officer: Fred & Farid
Conception / Art Direction / Photography: Pierrick Jégou
Art Direction assistant: Nicolas Liberman
Photo lab : Nicolas Liberman
Copywriting: Joseph Davies – Susan Lin
Brand Strategy: Guillaume Leroux
Account Supervisors: Isabelle Constant - Guillaume Leroux – Solene Marce – Vanessa Sayarath - Cindy Chiu – Hortense Martin
Agency producer: Karim Naceur
Producer Assistant: Slim Trabelsi
Production: Iconoclast
Producers: Nicolas Lhermitte - Félix Mondino
Line Producer: Maximilien Rivolet
Director: Mathieu César
D.O.P: Arnaud Potier
Stylist: Martine de Menthon
Executive Production Iceland: Truenorth
Music title: Memories we’re left with
Music supervision: BCKSTG / Leo Copet
Music writer & producer: Romain Tranchart & Gregory Louis
Music record: Bryan Pachaud
Studio: Studio Marcadet
Voice-over: GUM / Sharon
Post Production Director: Renaud Coulon
 
Special thanks to

Dimitri Coste, Nastassja Van der Merwe, Mégane Erbani, Unur Gudjonsdottir, Theodor Marrow, Heidar Johann Ingvarsson, Audunn Por Soldberg, Hafpor Valsson, u0003Pori Arnarsson, Orri Helgason, Erlingur Geirsson, Nadia Tereszkiewicz
Special thanks: Laurence Moureau, Thomas Faucheur

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