Diesel's Wechat customized jeans campaign.
This activation use h5 pinch and zoom web function to hightliht Diesel customized jeans. Wechat is the no.1 social media app in China.
Agency
Fred & Farid Shanghai
Client
Diesel china
Role
Photographer
Client: Diesel
Campaign Name: Customized jeans
Creative Agency: Fred & Farid Shanghai
Chief Creative Officer: Fred & Farid
Art direction: Yiqing Li
Photography: Pierrick Jégou
Account Supervisors: Adam Alim Nate
Agency producer: Terry jin
Retouch: Happy finish
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