Diesel's Wechat customized jeans campaign.
This activation use h5 pinch and zoom web function to hightliht Diesel customized jeans. Wechat is the no.1 social media app in China.

Agency
Fred & Farid Shanghai

Client
Diesel china

Role
Photographer

diesel-0diesel-0
diesel-08diesel-08
chrononbchrononb
diesel-06diesel-06
pikes-2pikes-2
diesel-02diesel-02

Client: Diesel
Campaign Name: Customized jeans
Creative Agency: Fred & Farid Shanghai
Chief Creative Officer: Fred & Farid
Art direction: Yiqing Li
Photography: Pierrick Jégou
Account Supervisors: Adam Alim Nate
Agency producer: Terry jin
Retouch: Happy finish 

More selected projects